Move beyond understanding performance. Start shaping what comes next.
Smart Value™ helps FMCG teams understand what's driving performance, test what could happen next, and choose the best commercial move, across pricing, promotions, portfolio and distribution. Powered by AI, simulation, and 30+ years of FMCG expertise from Marketeers Research.
THREE STANDALONE SOLUTIONS
Start with the one your
brand needs most
Each Smart Value™ solution is built, sold and used on its own, no bundle, no full-suite commitment. Take one, or take all three.
Commercial Analytics
Find out where your commercial growth is coming from, and what to do about it.
See what's happening →Price Optimizer
Find the price that improves revenue and margin while protecting volume.
Run the scenario →Promotion Planner
Identify which promotions drive incremental growth and better ROI.
Test the mechanic →Stop reporting the past.
Start deciding the future.
01
Understand Performance
See what's driving your results, and where the opportunities are, across sales, pricing, promotions and distribution.
02
Change Your Future
Compare pricing, promotion and portfolio scenarios and their expected impact on volume, revenue and margin.
03
Decide Faster
Markets move fast. Get to the answer sooner, beat the competition to the move, and seize the opportunity before anyone else sees it.
What happens if you
change the price?
Compare commercial scenarios and understand the expected impact on volume, revenue and margin, before execution.
Price Optimizer
by Smart Value™
Section 01
Price Optimization, recommended move
Recommended price
£2.18
vs current £2.08
Volume index
99.4
vs current = 100
Value index
104.2
vs current = 100
Guardrails
4 / 4
all held
Which promotion is
actually worth running?
Compare promotional mechanics against the objective you set, and see the expected uplift and ROI before you commit the budget.
Promotion Planner
by Smart Value™
Section 01
Objective & Mechanics, Category Promo
Baseline Uplift
+8.4%
vs non-promo week
Incremental Revenue
£142K
this mechanic
Promo ROI
2.3x
spend-weighted
Model Confidence
88%
vs historical sales
Same objective-first logic as Price Optimizer, applied to promotions, built as its own product, not a feature bolted onto pricing.
Start with the data you already have.
No need to replace your existing reporting tools or start a major technology transformation.
Sales Data
Volume and value performance across your portfolio.
Pricing Data
Shelf, list and net prices by retailer and channel.
Promotional Data
Mechanics, spend and uplift from past activity.
Distribution Data
Where you are listed, and where you are not.
Retail Audit / Market Data
Category, share and competitor context.
EPOS Data
Transaction-level detail straight from the till.
Connect what you have. Smart Value does the rest.
Ask the business question.
Get to the answer faster.
SmartBot helps commercial teams explore performance, compare scenarios and turn analysis into a clear commercial answer.
Which pricing scenario improves margin while keeping volume decline below 2%?
AI helps accelerate the analysis. Your commercial context still drives the decision.
Built for real FMCG decisions.
FMCG Expertise
Smart Value™ builds on more than three decades of commercial, consumer and market expertise from Marketeers Research.
Built Around Your Business
Models and scenarios are configured around your categories, products, customers, channels and commercial questions.
Technology + Human Expertise
AI and analytics support the analysis, while FMCG expertise keeps recommendations grounded in real commercial context.
See what better
decisions can look like.
A leading European beverage brand, off-trade pricing
Illustrative exampleThe question
What is the best price for the flagship SKU, ahead of a competitor's move?
What was tested
Multiple price scenarios, calibrated to conjoint survey, retail audit and EPOS data.
Recommended
+5.0%
price, holding volume within a 10% guardrail.
What happened
~92%
prediction accuracy against actual market performance.
Structure drawn from a real Smart Value engagement. Client name and exact figures have been changed.
Start simple.
Grow as you need.
Smart Value™ works with your existing data and scales from spreadsheet-based analysis to a fully integrated commercial decision system.
- Works with Excel, EPOS, and internal systems
- Start with one use case
- Expand across pricing, category, distribution and innovation
- Designed for growing FMCG brands
Find your starting point
Book a short call. We'll focus it on your category, your levers, and where the platform creates the most immediate value for your team.
Support the teams making the commercial decisions.
Built for FMCG, across categories.
The same pricing and promotion logic, calibrated to your data, works across these FMCG categories.
Food & Beverage
Packaged food · snacks & confectionery · dairy & bakery · soft drinks · beer, spirits & wine
Personal Care & Beauty
Skincare & cosmetics · haircare · toiletries & grooming
Household & Home Care
Laundry & cleaning · home essentials · paper & disposables
Health, Wellness & More
OTC health & supplements · wellness & nutrition · tobacco · pet food & care
Don't see your category? The logic is category-agnostic, talk to us about yours.
✨ Bring your commercial decisions into one place
Plan pricing, category, distribution, and innovation decisions with clarity and structure.